Deliverability Dispatch #004
A weekly newsletter to help you reach your audience.
It's hard to believe 2022 is coming to an end. It was the best and hardest year for me. Most importantly, I became a mom to the sweetest little boy!
I'm setting some time aside next week to reflect on 2022 and plan for 2023. I have a feeling 2023 is going to be a very exciting year for email.
2023 Email Predictions
Here are my predictions:
It will be easier than ever to grow your email list.
Okay -- this might never be truly easy, but it will be easier than ever before. More and more tools are surfacing, like SparkLoop's Upscribe, which allows email senders to recommend each other. Here's a Twitter thread from SparkLoop's founder, Louis:
It will be easier than ever to monetize your email list.
Two things come to mind here: the ConvertKit Sponsor Network (CKSN) and SparkLoop's Partner Network. ConvertKit's Sponsor Network continues to grow and will only get bigger in 2023. CKSN does the hard work of finding advertisers for your newsletter and facilitates the payment between the brand and the sender. SparkLoop's Partner Network lets you get paid for recommending other newsletters.
Setting Goals for 2023
Be sure to take some time over the next few weeks to set some goals for your email marketing in 2023!
My tip: focus on metrics that move the needle and not so much on misleading metrics. For example, set goals around subscriber growth or revenue generated from emails. I'd avoid setting goals around open rates since they can be misleading, unless you're struggling with open rates less than 20%. In that case, increasing open rates should definitely be a goal.
Over the past week, I saw a couple twitter threads about goal setting for email in 2023. Check them out:
I'm wishing you a very happy holiday. I hope 2023 is your best year yet. If there's anything I can do to help you reach your email goals, please reach out and let me know!