Alyssa Dulin

Nov 22nd

Deliverability Dispatch #001

↓

A weekly newsletter to help you reach your audience.

It's time for the Super Bowl of email

While some are gathering around the table to share a meal, camping out at stores Thanksgiving evening, or searching online for the best Cyber Monday deals, I'll be doing what I do every year: watching millions of emails leave ConvertKit and ensuring that everything is delivering smoothly.

Every year, Cyber Monday is the day with the most email volume for ConvertKit. My team and I spend months preparing for the big day. We ensure there are enough IPs to handle the increase in volume.

Most email senders don't realize everything happening behind the scenes to make sure their emails get delivered on the busiest days of the year, but there are things you can do to make sure your emails send smoothly!

Insider Tip:

The best time to send your emails on BF/CM

The wonderful people at Yahoo have shared that it's best to send your emails at 8:30am ET rather than 9am ET. Their servers become extremely busy at 9am ET which makes email delivery more difficult. Sending at 8:30am instead will be better for both you and Yahoo.

Ask the Experts: How to Prepare for Holiday Sending

The earlier you can start prepping for your holiday sends the better, but if you're just now thinking about your BF/CM emails, all hope isn't lost! Here's a podcast and article with the tips you need to know:

Give me all the tips!

The extreme importance of email authentication

As you go into BF/CM sending, make sure your emails are properly authenticated with SPF, DKIM, and DMARC.

How email expert, Dan Oshinsky, landed in the spam folder for 24 hours

Even the experts make mistakes! This short read emphasizes the importance of proper email authentication and shows that mishaps can happen to anyone.

Read Dan's Story

Authentication 101

If the acronyms SPF, DKIM, and DMARC make your head spin, give this Deliverability Defined podcast episode a listen! We explain authentication in the simplest way possible, and get more technical towards the end for those who want to get in the weeds.

Listen

I hope this was helpful!

If you know me in real life, you know I love feedback -- especially the constructive kind! Please feel free to reply if there's anything I can do to make this newsletter more valuable to you. I'm all ears!

Happy BF/CM sending! I hope your conversion rates are high and you eat lots of pie 🥧

Alyssa Dulin

Head of Email Deliverability at ConvertKit

Deliverability Dispatch by Alyssa Dulin

The best time to send your emails on BF/CM

Alyssa Dulin

Deliverability Dispatch #001

↓

It's time for the Super Bowl of email

Insider Tip:

The best time to send your emails on BF/CM

Ask the Experts: How to Prepare for Holiday Sending

The extreme importance of email authentication

How email expert, Dan Oshinsky, landed in the spam folder for 24 hours

Authentication 101

I hope this was helpful!

Alyssa Dulin

Want to make sure your emails are staying out of the spam folder? Deliverability Dispatch is a weekly newsletter that helps you reach the inbox of your subscribers.