Deliverability Dispatch by Alyssa Dulin

The best time to send your emails on BF/CM

published4 months ago
3 min read

Deliverability Dispatch #001

A weekly newsletter to help you reach your audience.

It's time for the Super Bowl of email

While some are gathering around the table to share a meal, camping out at stores Thanksgiving evening, or searching online for the best Cyber Monday deals, I'll be doing what I do every year: watching millions of emails leave ConvertKit and ensuring that everything is delivering smoothly.

Every year, Cyber Monday is the day with the most email volume for ConvertKit. My team and I spend months preparing for the big day. We ensure there are enough IPs to handle the increase in volume.

Most email senders don't realize everything happening behind the scenes to make sure their emails get delivered on the busiest days of the year, but there are things you can do to make sure your emails send smoothly!

The extreme importance of email authentication

As you go into BF/CM sending, make sure your emails are properly authenticated with SPF, DKIM, and DMARC.

I hope this was helpful!

If you know me in real life, you know I love feedback -- especially the constructive kind! Please feel free to reply if there's anything I can do to make this newsletter more valuable to you. I'm all ears!

Happy BF/CM sending! I hope your conversion rates are high and you eat lots of pie 🥧