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Deliverability Dispatch

by Alyssa Dulin

Want to make sure your emails are staying out of the spam folder? Deliverability Dispatch is a weekly newsletter that helps you reach the inbox of your subscribers.

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This one is a must-read: Gmail announced new requirements for you

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN Long time no talk! It's been a few months since I sent you a newsletter. I hate not to practice what I preach about the importance of consistency, but my full time job and being a mom have kept me very busy. I never want to send you something that isn't valuable! Luckily, this week might be the most important newsletter I've sent yet, so buckle up. BREAKING NEWS: NEW REQUIREMENTS FROM GMAIL AND...
5 months ago • 3 min read
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This deliverability issue is on the rise

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN Happy Friday! Thank you for the positive feedback about including video in my newsletter! Here's another video (this time from the beach!) with some more details about today's newsletter: TRENDING ISSUE: SPOOFING I'm seeing a rise in creators experiencing domain spoofing. Spoofing is when someone sends an email from your email address, pretending to be you. Spammers don't need to know the log in to your...
7 months ago • 1 min read
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Here's how to find out if Gmail thinks you're a good or bad sender

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN Happy Friday! Here's a quick, 2 min video from me. I wanted to say hi and give some context about today's topic! GOOGLE POSTMASTER TOOLS When explaining deliverability and how important sender reputation is, it makes sense that the most common response I hear is: "So, what's my sender reputation?" The answer is complicated. For most mailbox providers, there's no way to know what they think about your...
7 months ago • 2 min read
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If you want to make your emails extra ✨ fancy ✨

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN Ever wondered how some senders are able to show fancy images, sales, discount codes, etc. right within the promotions tab? Subscribers don't even have to open the email to take action. This is possible through something called Gmail Promotions Annotations. GMAIL PROMOTIONS ANNOTATIONS I must admit, this feature isn't for everyone. Historically, it's been mainly utilized by very large retailers. However,...
8 months ago • 2 min read
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Overcome your fear of clicking send

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN Do you get nervous when it's time to send your newsletter? I did! I still do a little bit, but there are two revelations I had recently that helped me overcome the fear of clicking "send". WHAT DOES THIS HAVE TO DO WITH DELIVERABILITY? Before I share my revelations, let's talk about how this impacts deliverability. While there are a lot of factors that will determine whether your emails land in the inbox...
8 months ago • 2 min read

To automate or not to automate?

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 BY ALYSSA DULIN I had a change of heart recently. Up until last week, this newsletter was an evergreen sequence. I loved having an evergreen newsletter and often tried to convince people to adapt the same model. My favorite part was that when I gained new subscribers, they had a big backlog of emails they'd start receiving each week. It felt like my effort in creating broadcasts wasn't going to waste! But eventually, I...
8 months ago • 2 min read

I was so stressed out...

DELIVERABILITY DISPATCH A weekly newsletter to help you reach the inbox 💌 I was so stressed a few weeks ago. You might have seen that I was recently a main stage speaker at Craft + Commerce, ConvertKit's annual conference. The closer I got to the conference, the more stressed I got. I was so mad at myself for agreeing to do this. The other speakers were impressive and they were talking about things people deeply care about. How was I supposed to get up there and make people interested in...
8 months ago • 3 min read

2023 email predictions 🔮

Alyssa Dulin Dec 23rd Deliverability Dispatch #004 A weekly newsletter to help you reach your audience. It's hard to believe 2022 is coming to an end. It was the best and hardest year for me. Most importantly, I became a mom to the sweetest little boy! I'm setting some time aside next week to reflect on 2022 and plan for 2023. I have a feeling 2023 is going to be a very exciting year for email. 2023 Email Predictions Here are my predictions: It will be easier than ever to grow your email...
about 1 year ago • 3 min read
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What's up with automatic clicks?

Alyssa Dulin Dec 14th Deliverability Dispatch #003 A weekly newsletter to help you reach your audience. Today's newsletter is inspired by a reply I received from a lovely subscriber (thank you!). Here's what she said: Hi Alyssa! Question for you. I know that some email programs automatically mark emails as opened. But does this happen with clicks too? ​ I just sent a newsletter and immediately there were over 1,000 clicks... seemed strange since I didn't even have that many opens in the same...
about 1 year ago • 4 min read
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Do emojis cause spam filtering?

Alyssa Dulin Nov 29th Deliverability Dispatch #002 A weekly newsletter to help you reach your audience. BF/CM Recap I hope everyone who celebrated had a wonderful Thanksgiving! As I mentioned last week, I spent a lot of the holiday keeping an eye on our email sending at ConvertKit. Here's how it ended up going: We sent 114 million messages on Black Friday and 123 million messages on Cyber Monday with a 99.8% delivery rate both days. The 0.2% of bounced emails those days are from typical...
over 1 year ago • 5 min read

Want to make sure your emails are staying out of the spam folder? Deliverability Dispatch is a weekly newsletter that helps you reach the inbox of your subscribers.

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